Category Archives: Household

Direct-Mail DVD Subscribers Top 12% of US Internet Households, Offer Insight into Emerging “Digitally Inclined” Consumers

Posted by on March 13, 2012 1 comment

Direct-Mail DVD Subscribers Top 12% of US Internet Households, Offer Insight into Emerging “Digitally Inclined” Consumers










Dallas, TX (PRWEB) April 5, 2005

Direct-mail DVD subscription services such as Netflix are now used by more 4.3 million US Internet households, about 12% of the 36 million US Internet households. According to a new report from research and strategic marketing firm The Diffusion Group, these households constitute a fertile target market for vendors pushing new digital devices and services.

TDG’s latest report, “Direct-Mail DVD Subscribers: Profiling the ‘Blockbuster Busters,’” finds households that subscribe to DM-DVD services demonstrate a much higher ownership or proclivity to purchase both fixed and portable consumer electronic devices, as well as the services that enable these devices. Most notably, their interest in portable digital electronics such as portable media centers and digital music players is well above average.

“Current DM-DVD households are not only frequent movie watchers; they are generally more ‘digitally inclined’ than the average Internet user,” says Dale E. Gilliam III, contributing analyst with TDG and co-author of the new study. “As such, understanding these households can help ‘digital lifestyle’ companies better target those consumers more likely to purchase their products and services.”

Other interesting characteristics of current DM-DVD households include the following:

•    Current DM-DVD subscribers are approximately 25% more likely than non-subscribing Internet households to store digital video or music on their home PCs;

•    They are significantly more likely than non-subscribing Internet households to own a portable digital music player such as an MP3 player or iPod; however, they are not more likely to own, nor more interested in owning, a portable DVD player.

•    They are 47% more likely than non-subscribing Internet households to purchase a Portable Media Center or Player if the price is below $ 400; and

•    They are 52% more likely than non-subscribing Internet households to already own a portable digital music or MP3 player, and 38% more likely to purchase such a device in the next year.

TDG’s new report, entitled “Direct-Mail DVD Subscribers: Profiling the ‘Blockbuster Busters’” offers a detailed profile of DM-DVD households, including technology ownership and usage, proclivity to purchase new digital devices, entertainment service subscriptions, as well as demographic characteristics. The report is part of TDG’s ongoing Consumer Snapshot series that profiles specific segments of the emerging digital home and connected consumer marketplace.

About The Diffusion Group (TDG Research)

The Diffusion Group is a consumer technology research and strategic marketing firm built by a team of seasoned consumer technology analysts. Our mission is simple: to provide timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our website at http://www.tdgresearch.com.

Contact:

Andy Tarczon

andy@thediffusiongroup.com

214-677-9723

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Apple and Windows Computers Living Together Under One Roof, According to New NPD Report

Posted by on February 11, 2012 1 comment

Apple and Windows Computers Living Together Under One Roof, According to New NPD Report












Port Washington, New York (Vocus) October 6, 2009

According to leading market research company The NPD Group’s 2009 Household Penetration Study, approximately 12 percent of all U.S. computer owning households own an Apple computer, up from 9 percent in 2008. While Apple ownership is growing, those households are decidedly in favor of mixed system environments. Of those 12 percent, nearly 85 percent also own a Windows-based PC.

Multiple computer ownership is a common thread in Apple computer households, with 66 percent of households owning three or more computers, compared to just 29 percent of Windows PC households. Apple owning households are decidedly more mobile as well, with 72 percent of them owning a notebook, whereas only 50 percent of households that have a Windows PC own a notebook.

Not only do Apple computer owners own more computers (and more mobile computers) than the norm they also tend to own more types of electronics, and more of them, than typical computer owning households. For example, while 36 percent of total computer owning households have an iPod, 63 percent of Apple households have one. And while almost 50 percent of Apple owners own some type of navigation system, only about 30 percent of all computer households own one.

“While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households,” said Stephen Baker, vice president of industry analysis. “Thirty-six percent of Apple computer owners reported household incomes greater than $ 100,000, compared to 21 percent of all consumers. “With a higher household income, though, it’s not a surprise that those consumers are making more electronics purchases,” Baker said. “The average Apple household owns 48 CE devices whereas the average computer household owns about 24. Apple household owners’ actions and purchases can be used by the industry as leading indicators for hot new products and adoption.”

Methodology

A total of more than 2,300 of NPD’s online panelists completed this survey.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com . Follow us on Twitter: @npdtech and @npdgroup.

FOR MORE INFORMATION:

Sarah Bogaty

+1 516 625 2357

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







GTM Hires Dotcom Payroll Pioneer

Posted by on August 10, 2011 1 comment

GTM Hires Dotcom Payroll Pioneer











Albany, NY (PRWEB) January 24, 2007

GTM Household Employment Experts , one of the fastest growing private companies in the Tech Valley has appointed former Payroll Online co-founder and chief executive Rick Donah to the position of Vice President of Corporate Development. GTM with its three business units, GTM Household Employment Experts, Tech Valley Payroll and A New England Nanny , hired the former Seattle-based dotcom executive to lead its marketing, business development, and public relations.

Mr. Donah was one of a handful of entrepreneurs who launched the first wave of internet companies in the early 1990′s, before the capital markets embraced e-commerce. His company pioneered the web-based payroll outsourcing model, eventually partnering with Costco Wholesale (NASDAQ: COST) to build the first small business payroll channel exclusive to the Internet. In 2005, KeyCorp (NYSE: KEY), which was founded in Albany, New York purchased the venture capital backed company and it is now known as Key Payroll Online.    

Guy Maddalone, chief executive of GTM Household Employment Experts has built his payroll service company with a focus on the “household” nanny payroll and nanny tax service market, adding small business payroll solutions five years ago. “Rick is a natural fit for GTM’s payroll services to families and small businesses. His dotcom experience and passion for this industry will help bring our company to the next level.”

GTM provides payroll, human resource, and web-based solutions to thousands of households, employment agencies and small businesses nationwide. For more information, please visit our websites at http://www.gtm.com / http://www.techvalleypayroll.com / http://www.anewenglandnanny.com.

Media Contact:

Guy Maddalone

518.348.1955

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Sixty-Five Percent of Internet Households Ready to Switch to Bundled Services to Save $20 per Month

Posted by on July 28, 2011 1 comment

Sixty-Five Percent of Internet Households Ready to Switch to Bundled Services to Save $ 20 per Month










(PRWEB) October 23, 2004

Sixty-Five Percent of Internet Households Ready to Switch to Bundled Services to Save $ 20 per Month.

Cost currently trumps convenience for a majority of Internet households; service provider challenge is to sell value beyond monthly cost savings

October 14, 2004 Dallas, TX — Over 60% of all Internet households would be willing to consolidate their services under a single provider if so doing saved $ 20 per month, according to Bundled Services: Analysis and Forecasts, a new industry report from Parks Associates. This prospect of cost savings far outweighs convenience as an influencing factor, for only 43% of these households would switch to a video, telephone, and Internet bundle without a savings incentive.

“Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services,” said William Cheek, an analyst with Parks Associates. “The challenge for service providers will be to not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers. Instead, they will need to define value to their customers that includes such variables as the convenience of all services on one bill, one point of contact for service issues, and value-added features and applications that can be layered upon basic services.”

The study, based on an Internet survey of over 4,000 households conducted by Parks Associates, also found that 74% of households likely to upgrade to broadband Internet in the next 12 months would subscribe to a bundled service package that could save them $ 20 per month for data, voice, and video services.

“This is encouraging for service providers,” Cheek said. “As more households switch from narrowband to broadband, the number of households with bundled services could increase almost in tandem, provided that providers offer and adequately demonstrate the value – above and beyond cost savings – of these options.”

Bundled Services: Analysis and Forecasts examines the market for both three-tiered and four-tiered bundled service offerings from cable and telecom service providers. The report, to be released in November, profiles current bundled service subscribers, identifies households likely to subscribe to a bundled service, and forecasts subscriber growth among bundled service subscribers. For more information about this study, please contact Parks Associates at 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com

Contact: Elizabeth Parks

Parks Associates

eparks@parksassociates.com

972-490-1113

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Looking Beyond 2025, Financial Families in the UK Extended from Necessity could Exceed One Household in every 100

Posted by on June 2, 2011 1 comment

Looking Beyond 2025, Financial Families in the UK Extended from Necessity could Exceed One Household in every 100










Dublin (PRWEB) September 27, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c24668) has announced the addition of Extended Financial Families Market Assessment 2005 to their offering

The concept of the `extended financial family’ has been developed by Skipton Building Society. The extended financial family has the potential to provide social welfare and to save the Government money in the process. Middle-income groups — junior managers and professionals, small employers, the self-employed and skilled workers — are the most likely to need to pool resources to care for dependants and protect assets for the future. The problems include fragmented families that do not wish to co-operate, the inheritance taxation regime that penalises inter-generation transfers, a shortage of suitable housing with annexes and the lack of value that the Government — and society — places on unpaid work such as caring for dependants.

The Government faces a democratic trap. The elderly, who are rising in number, are far more likely to vote than the young, and the elderly want higher basic pensions. Yet no government can afford a significant rise in the basic pension without a painful rise in taxation, or unless it forces all those in their 60s to stay in work. The latter scenario depends on there being enough jobs available and on elderly workers being fit and having no caring responsibilities.

From age 50, income from wages and salaries falls off rapidly. From age 75, more than half of households’ income is from social security benefits. If more households are to be financially viable in the future, a higher proportion of income will have to come from employment and self-employment after the age of 50. The most affluent 1% of adults own almost a quarter of all marketable assets, but the polarisation is even more striking when dwellings are excluded: there is almost nothing left for the least affluent half of the population.

UK households are spending vastly more than their income. The average gap in 2003/2004 was almost £22 a week. The situation was far worse for four in every five households. The overall average was improved by the large surpluses of the 10% of households with the highest earnings. The annual deficit was highest among the poorest 10% of households, but the annual deficit exceeded £2,500 between the fourth and the seventh deciles and was more than £2,000 in the eighth decile. The figures highlight the phenomenon of middle-income households who are being kept afloat financially by the value of the equity in their homes, and who are thus vulnerable to any downturn in the property market.

In 2005, the UK dependency ratio — the proportion of pensioners to those of working age between 20 and 64 — is 27%. By 2020, the ratio is likely to rise to 33% and in 2050 it could be 47%. Demographic pressures alone will force many middle-aged offspring either to look after their parents or to see them live in poverty. One possible outcome is a rise in neglect of the elderly.

The indebtedness of so many households means that it will be hard for them to amass enough savings to repay their mortgages and build up their pension funds. Multi-generation households, sharing expenditure, should develop quickly in the hard-pressed middle echelons of UK society, as they face debt, the costs of education, housing and retirement, and reduced inheritance expectations as the elderly use their capital to support themselves. Looking beyond 2025, financial families extended from necessity could exceed one household in every 100. If households’ finances worsen considerably, this scenario could be a reality in 2015 or sooner.

For more information visit http://www.researchandmarkets.com/reports/c24668

Laura Wood

Senior Manager

Research and Markets

Fax: +353 1 4100 980

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Mobile Phones, Digital Cameras, and DVD Players Lead the List of “Most Wanted” Digital Electronics

Posted by on March 22, 2011 1 comment

Mobile Phones, Digital Cameras, and DVD Players Lead the List of “Most Wanted” Digital Electronics











Dallas, TX (PRWEB) August 24, 2004

According to a new report from research consultancy The Diffusion Group, Internet households are more interested in purchasing mobile phones, digital still cameras, and DVD players than any other digital electronic device. By contrast, game consoles, PDAs and MP3 players are the least likely to be purchased by Internet households.

“Each of these three DE platforms enjoys significant penetration among U.S. Internet households – mobile phones at 82%, digital still cameras at 65%, and DVD players at 80%,” said Michael Greeson, President and Principal Analyst of The Diffusion Group. “Although these markets are no doubt mature, replacement and secondary purchases continue to drive demand for these devices.”

“DE devices such as PDAs and MP3 players rank lower on the “most wanted” list but for different reasons. Both of these platforms are reaching market saturation, but while PDAs are finding new outlets as smart phones and (very soon) as universal remote controls, game console manufacturers have to date been unable to expand these platforms beyond their core functionality and limited audience.”

On a more positive note, new DE devices such as personal/digital video recorders are likely to enjoy their best year ever. While penetration of these devices is less than 5% of all U.S. households and 10% of Internet households, almost 17% of non-PVR Internet households and 28% of PVR-owning Internet households are interesting in purchasing a PVR or DVR in the next 12 months.

TDG’s latest primary consumer research report, Digital Electronics Ownership among Internet Households, quantifies the penetration of and likely demand for 10 different consumer electronic devices. Demand is further analyzed by Internet connection (dial-up versus broadband) and ownership status (non-owners versus owners). Additionally, the report uses TDG’s proprietary “Power Ranking” to calculate a demand foundation upon which short-term market strategy can be base.

Digital Electronics Ownership among Internet Households is now available for purchase on the Company’s website, http://www.tdgreserach.com for a special introductory price of only $ 395 – a savings of $ 600.

About The Diffusion Group

The Diffusion Group is a “think tank” of consumer technology analysts charged with providing timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our website at http://www.tdgresearch.com .

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CEO of Household Launches Website Recognition of a Long Overdue Title

Posted by on February 4, 2011 1 comment

CEO of Household Launches Website
Recognition of a Long Overdue Title











(PRWEB) August 27, 2004

CEO of Household announced today the launch of its new website http://www.ceoofhousehold.com. The company was formed to deliver the long overdue recognition of the Chief Executive Officer of each and every household.

CEO of Household, founded in response to the increasingly challenging demands of maintaining a successful “occupation” within the home, addresses the long overdue title of such a demanding full time job. Balancing the financial, educational, managerial and social activities of the family, CEO of Household believes each and every person in the equivalent position should be recognized for the daily accomplishments that are so often taken for granted by the “employees” (fellow family members) of the house.

“The CEO of today’s household is faced with daily managerial decisions such as budgeting, delegating, negotiating, coordinating, and conflict resolution, while continually maintaining an “Open Door Policy”, said Patti Grabel, President of CEO of Household. “Our line of products gives recognition to those in this position often goes without.” “Running a house is similar to running a business”, she adds, “We serve as role models, nurture and shape future generations and produce the leaders of tomorrow.”

For the millions of individuals (both women and men) who have chosen to devote their time to the successful management and “executive leadership” of their households, in addition to all those balancing a dual career both in and outside the home, this job description accurately depicts their role.

While she admits to bumps along the way, in the field of running a household, Patti has definitely earned both a Masters and PhD over the last seventeen years of real world experience and on the job training. With a full day of juggling responsibilities, a passion for putting her family first, an appreciation of the job description and all its rewards, CEO of Household allows Patti to bring others the recognition for a job well done.

CEO of Household offers an extensive product line of night shirts, t-shirts, tank tops, pins and mugs allowing fellow CEO’s of Households to display their title proudly, and allows fellow family members to give recognition to all the CEO’s of their own household…the perfect gift idea for the holidays, birthdays, Mother’s day, etc.

For more information about CEO of Household, please visit the company’s Web site at http://www.ceoofhousehold.com.

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Vocus©Copyright 1997-

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.